Website design and copy
Build or rebuild a site that explains your services, shows the quality of your work, and makes it easy to call or request an estimate.
Design / Development / Copy
Independent marketing studio Bend, Oregon
Clarity on what matters most in your marketing. Hands-on help getting it done.
Right Tack helps established businesses create a clearer path to attracting customers and growing revenue through experienced strategy and practical implementation.
Services
Website design, local SEO, advertising, and ongoing support.
Most of my work is with contractors and local service businesses. I also take on website and SEO projects for established businesses in other industries.
Local SEO
Build pages around what customers search for, make your service area clear, and keep your Google Business Profile and key listings accurate.
Service pages / Google Business Profile
Paid advertising
Plan and manage paid campaigns around the services you want to grow. Track which ads bring in inquiries.
Campaign setup / Lead tracking
Ongoing website support
Keep your site current as your services change. Use search and inquiry data to decide which pages to improve next.
Website updates / Performance review
Already have a website? Send me the link and tell me what you’d like it to do better. That gives us a place to start.
The practical reality
Marketing is more complex than it used to be.
Websites, search, advertising, and lead capture each require time and specialized judgment. Most businesses do not need to pursue every tactic. They need to know which problems matter and have someone capable of carrying the right work forward.
A strategy-led approach
Start with the goal. Prioritize the work. Follow through.
Right Tack is built around a direct working relationship. I learn what your business is trying to accomplish, identify the marketing gaps most likely to stand in the way, and establish a practical order for addressing them.
-
Understand the goal
We begin with the business objective, current marketing, internal capacity, and the constraints affecting what is realistic.
-
Set the priorities
I separate consequential problems from lower-value distractions and recommend where attention and investment should go first.
-
Carry the work through
I move the priority work into implementation, stay close to the details, and keep you informed about what is happening and why.
Why Right Tack
Experienced judgment. Direct involvement.
Done-for-you marketing that helps improve how customers discover, understand, and engage with your business.
Websites and messaging
Plan and improve website structure, positioning, copy, user experience, calls to action, and lead capture.
Search visibility
Perform keyword research, improve on-page content, strengthen local listings, identify technical or structural issues, and track changes in visibility and traffic.
Ongoing website support
Maintain the site after launch and update service pages and content as the business changes.
Measurement and improvement
Review website traffic, search visibility, and inquiries, then turn what the data shows into practical changes.
Professional foundation
- More than a decade of marketing experience across e-commerce, commercial real estate, and advertising technology
- Hands-on experience managing paid advertising and improving organic and local search visibility
- Experience running integrated in-house programs and leading digital marketing teams
Websites I've built.
Design, development, copy, and SEO. I handled the work across each of these projects.
Crawford Electric
A new website to establish the contractor's online presence, explain its electrical services, showcase projects, and make requesting an estimate straightforward.
From almost no web presence to being recommended by AI within 30 days.
Visit Crawford Electric (opens in a new tab)
Black Thumb Mobile Garage
A website for a Bend mechanic that brings mobile repair and hands-on instruction together, explains the services, and gives customers a direct way to describe their vehicle and request help.
Visit Black Thumb (opens in a new tab)
Energy Star Insulation
A website built around the Spokane team's personal approach, with clear service pages, utility rebate guidance, customer reviews, and an easy path to request a free estimate.
Visit Energy Star Insulation (opens in a new tab)
Rideable Bicycle Replicas
A website that brings a distinctive maker's bicycles, parts, and custom work into an organized collection, with product information and resources to help customers explore and choose.
Visit HiWheel (opens in a new tab)Tell me about your project.
A few sentences are enough.
Tell me what your business does and what you’d like to improve.
I’ll use these details to reply to your inquiry. I respond personally within one business day.